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SANDWISH BAR AND WEBSITE DESIGNING
Context of e-Learning course:
The following e-Learning course will focus on the skills and knowledge needed to build a basic website that meets business needs, including selecting a hosting service and appropriate web development software, planning the structure and undertaking the actual construction of the website. This course will provide demonstrations and immediate evaluation of what has been learnt because the e-Learning course is structured to provide learners with immediate results on how to construct an effective and efficient website. The e-Learning course will be designed to cater for a constructivist theory because the development of building websites requires a number of instructions as well as experimental creativity.
Learner Profile:
The learners proposed to undertake this e-Learning course are a team of two to four 20 to 29 year old male design students who have been hired by Sandwish Bar to design and construct a website for their business. They have had experience in creativity and design, however it they are considered novice learners in regards to constructing a website efficiently and accordingly to company and website requirements.
Organisational context:
The organisation that has hired the trainees to undertake the e-Learning course on designing websites is a newly branded healthy fast food sandwich bar. It is bringing into the fast food market a low cost, convenient and healthy choice of fast food. The owners of the organisation are trying to use low prices as a form of competition to the sandwich bars in the maturity stage of the business cycle. Their concept is focusing on a simple, energising, healthy and low cost fast food. The organisation should be able to take advantage of industry benchmarking in terms of website designs and effective strategies and techniques for the target customer base, which would mainly be business people, women, and people who want to be healthy in general.
Purpose/rational:
The purpose of this e-Learning program is to accommodate website designers, who have been hired by Sandwish Bar, with an effective course on how to design and construct a website of high efficiency and effectiveness in regards to the targeting the customer base.
Learning Outcomes:
- Plan Business website in clear, accurate and appropriate structures based on company and website requirements.
- Develop website content which adapts accurate and appropriate information, language style, and tone for business image.
- Create website pages consistent with site design specifications.
- Identify, evaluate and utilize web hosting service in accordance to technical requirements and business agreements.
- Test and critically evaluate effectiveness and efficiency of website.
Unit of Competency:
THHGCT05A: Build and Launch a Website for a Small Business (Unit Sector: Website Development and Management)
Key Features of Learning Theories
The Learning theory proposed to be utilized in this e-Learning course is the Constructivist approach. The constructivist approach is when humans learn through developing meaning from current knowledge. A major part of this e-Learning course is applying structured learning and instructions of building a website into the learners past experiences of designing and creativity. The owners of Sandwish Bar expect that learners should be able to create a website which is well structured according to efficient website requirements, provides appropriate information regarding the business for the customers, and will grasp the target audiences’ attention. The process of learning these structures is mainly through demonstration and instructions. As design students, these trainees are most likely more comfortable with a humanist behaviour considering personal development of learning, so although the constructivist approach is taken, the course should provide time for self reflection and different sessions of the course where learners can develop individual designs and ideas.
Considering the context of the course, the e-Learning program should be well structured and should be designed to facilitate extrapolation so that the design students can reflect on their own ideas on how to create the website. The constructivism learning theory should be applied through assisting the learners on how to design, construct and utilize the website rather than restricting their individual needs and experiences with design ideas and creativeness. Implementing a Constructivist learning approach to the e-Learning course would provide the trainees with clear and structured instructions as well as encouraging the learner to arrive at their own version of what they believe is correct. This benefits the process of learning through website constructing and utilizing host websites, as well as maximising design potentials that the design students have been taught in the past. Implementing the constructivist theory would not restrict the trainees’ standards towards reaching national competency standards because of the designing sector of the course.
E-Learning Design (Story Boards)
Story Board Module 1:
Constructing and Designing a website for Sandwish Bar
Summary of Content:
The following story board will cover the activities and sessions that will be undertaken throughout the e-Learning course. The majority of these tasks will constitute the constructivist learning theory for learners to recognise the different tasks and skills needed to cover the learning objectives of the course. The remaining aspects of the story board covers the broader perspective of the course which is the way the trainees implement their designing backgrounds into creating an effective and efficient website for the new fast food organisation. The storyboard should be well followed so that instructions will not be of confusion for learners.
Learning outcomes:
- Plan Business website in clear, accurate and appropriate structures based on company and website requirements.
- Develop website content which adapts accurate and appropriate information, language style, and tone for business image.
- Create website pages consistent with site design specifications.
- Identify, evaluate and utilize web hosting service in accordance to technical requirements and business agreements.
- Test and critically evaluate effectiveness and efficiency of website.
The story board can be found via the following thumbnail link:
http://www.gliffy.com/publish/1443089/
Integration of Technology
The variety of e-Learning technologies caters for different learning contexts and learning theories, the following technologies will be implemented into the course to provide maximum learning potential for these trainees.
PODCASTING AND VODCASTING
Podcasting and Vodcasting are effective e-Learning technologies that can engage learners into learning. Learners often learn best with both visual and audio devices. A video of a computer screen will be played via podcasting as well as audio instructions on the process of it. The podcasting and vodcasting sessions will be short and precise so that learners are able to have their own time in reflecting and putting what is learnt into practice. The basic instructions of what to do via the computer to build a website will be demonstrated through podcasting/vodcasting. This also develops the learning theory of constructivism, because the course will be clearly structured as well as providing practice time.
ONLINE QUIZZES
Online quizzes will be a form of assessment for the learners, testing their knowledge of whether or not they remember the steps and procedures to building a website, and utilizing a host website. This is simply structured with easy instructions allowing the students to regurgitate information that has already been processed.
VIRTUAL CLASSROOMS
The use of WebEx as a virtual classroom will be used as evaluation as assessment. Students will be placed into a class room with critiques and the owners of the organisation, where they are to share their desktop via the synchronous communication tool so they can demonstrate their own skills in building and designing a website. This part of the website mainly aims at the design aspect of the course. Students are able to illustrate their ideas via WebEx so that critiques can evaluate their work for their self reflection and improvement of their design and creativity skills.
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