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Understanding Colour
Review the Colour Matters site and determine why some colours appear to hurt the eye!
From the same site – Color Matters – explore how computers generate colours and what this can mean to your multimedia images:
The Psychology of Colour
Some colours make us happy and others, sad. Colours have the ability to provoke a psychological reaction. Look at the objects around you: their colours have been chosen specifically because they create a mood or an association for the viewer.
Because of their power to provoke reactions in us, we use colours for their symbolic meaning. It is no accident that fire engines are painted red; red is a hot colour and denotes the idea of danger. Police uniforms are blue; being a cool colour, blue projects the idea of being under control, being calm and collected.
You can use colours in your visual designs to convey a mood, create an association or express your feelings about a particular event, activity or object.
q Aggression – red
q Friendly – yellow
q Solid – black
q Weak – baby pink
q Serious – dark blue
q Depressed – grey
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